The web is overrun by pop-ups and blockers haven’t worked in years
You can now expect every website to inundate you with pop-ups for email lists, promotions, and privacy theater. (No, the GDPR isn’t to blame.) Enough is enough.
Advertisement Technology
Make AdSense faster with preconnect
Reduce Google AdSense’s impact on page-load time using <link rel="preconnect">. Optimization only used on 350 out of 12M AdSense partner websites.
How to block programmatic podcast ads
Here is how you can block most programmatically inserted ads, or “dynamic ads”, in your favorite podcasts. No special software required.
My thoughts on Firefox blocking tracking/ad cookies by default
A small Google AdSense publishers’ perspective on Firefox’s new cookie-blocking policy change. It can be good for the open web ecosystem in the long run.
New AdSense APIs for gathering user-consent
A look at the new Google AdSense APIs for obtaining GDPR and ePrivacy consent with custom-built data-sharing consent-screens.
Should web browsers adopt Google’s new selective ad-blocking tech?
Firefox and Safari already integrate with the Google Safe Browsing fraud/malware protection service. Should they also adopt its new bad-ads blocking system?
How Chrome’s built-in ad-blocker works
Get the details on how the built-in ad-blocker in Google Chrome works. The ad-blocker only kicks in on websites in violation of the Better Ad Standards policies.
Does casting videos to the big screen come at the creators’ expense?
YouTube can show fewer ads when using Chromecast compared to desktop and mobile. Are YouTube creators losing out when you watch on the big screen?
Firefox 57 with a new and more distracting New Tab experience
The latest Firefox update presents tons of distractions every time you open up a new browser tab. Is this the browsing experience we want?
Podcasters should embrace programmatic ad insertion
Host-read ads can damage trust. Podcasts should either use different people to read their ads or embrace programmatically inserted ads.