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The web is overrun by pop-ups and blockers haven’t worked in years

You can now expect every website to inundate you with pop-ups for email lists, promotions, and privacy theater. (No, the GDPR isn’t to blame.) Enough is enough.

Make AdSense faster with preconnect

Reduce Google AdSense’s impact on page-load time using <link rel="preconnect">. Optimization only used on 350 out of 12M AdSense partner websites.

Podcasts

How to block programmatic podcast ads

Here is how you can block most programmatically inserted ads, or “dynamic ads”, in your favorite podcasts. No special software required.

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My thoughts on Firefox blocking tracking/ad cookies by default

A small Google AdSense publishers’ perspective on Firefox’s new cookie-blocking policy change. It can be good for the open web ecosystem in the long run.

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New AdSense APIs for gathering user-consent

A look at the new Google AdSense APIs for obtaining GDPR and ePrivacy consent with custom-built data-sharing consent-screens.

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Should web browsers adopt Google’s new selective ad-blocking tech?

Firefox and Safari already integrate with the Google Safe Browsing fraud/malware protection service. Should they also adopt its new bad-ads blocking system?

The Chrome icon next to a screenshot of blocking related settings.

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How Chrome’s built-in ad-blocker works

Get the details on how the built-in ad-blocker in Google Chrome works. The ad-blocker only kicks in on websites in violation of the Better Ad Standards policies.

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Does casting videos to the big screen come at the creators’ expense?

YouTube can show fewer ads when using Chromecast compared to desktop and mobile. Are YouTube creators losing out when you watch on the big screen?

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Firefox 57 with a new and more distracting New Tab experience

The latest Firefox update presents tons of distractions every time you open up a new browser tab. Is this the browsing experience we want?

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Podcasters should embrace programmatic ad insertion

Host-read ads can damage trust. Podcasts should either use different people to read their ads or embrace programmatically inserted ads.

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Podcast hosts shouldn’t read ads to maintain trust

Hosts erode trust when reading advertiser messages on their shows. Programmatic ads may be the only way to maintain trust.

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Google Contributor resurfaces as a subscription management platform

Google just relaunched its internet-wide Google Contributor subscription service as a way for managing “ad removal passes” on behalf of individual websites.