> ## Content Index
> Fetch the complete content index at: https://www.ctrl.blog/llms.txt
> Use this file to discover other available public pages before exploring further.

# Blog gets a new name: Ctrl blog
- URL: https://www.ctrl.blog/entry/rebrand-ctrlblog/
- Published: 2017-01-31T07:10:00.000Z
- Updated: 2026-08-23T22:16:44.000Z
- Description: I’m retiring the previous ‘Slight Future’ branding for my blog as it gets a shorter name and moves to a .blog domain name.
- Author: Daniel Aleksandersen

You may have noticed that you’re reading this under a new (domain) name. The old name “Slight Future” lasted some 14 months and has now been fully replaced by “Ctrl blog” (“Control blogl.”)

“Ctrl” is a bit of a mangled letter soup, but most PC users should be familiar with it and will have a visual reminder of the spelling on their keyboards. The mobile web may be growing, but at least for this blog: most visitors use desktop screen-sized devices.

I feel the new name covers the topics I usually discuss quite nicely, as most of my writing whether it be tutorials or opinions are about controlling technology in one way or the other.

I wasn’t ever super-stoked about the name Slight Future, which was somewhat quickly chosen to [resolve ambiguity with the previous name](https://www.ctrl.blog/entry/aeyoun-becomes-slight-future/) and South Korean pop-singers who’d suddenly begun dominating the search result pages. I wasn’t happy about the previous name before that either, so having a name which I like is a nice change.

A short domain name definitely performs better on search result pages and many other situations where the address is \[partially\] displayed. A shorter address allows for more of the URL to be seen by people before it gets clipped. For the same reason I’ve dropped the “www.” prefix, even though I consider it an accessibility aid as everyone will immediately recognize it as a web address.

Lately, the same thing that happened with the old *Aeyoun* name also started happening with the *Slight Future* name. If you searched for “slight future”, you’d often see results for “light future” instead. I believe that the new name should be better protected against this type of effect as its pretty far from any other English words at least in terms of [Levenshtein distance](https://en.wikipedia.org/wiki/Levenshtein%5Fdistance?ref=ctrl.blog).

I did get to register [daniel.blog](https://daniel.blog/?ref=ctrl.blog) during the landrush period for the new .blog top level domain. However, Daniel Rey López got the domain as an employee perk. I could have paid 200 EUR extra during the sunrise period to secure the domain, but I believe I’m happier with ctrl.blog than sticking my own name on the blog.

I’ll share [some notes about redirecting traffic](https://www.ctrl.blog/entry/rewriting-urls-reorganizing/) from the old domain and the complete reorganization of most URLs on this blog in a few days time.